The attention to detail is what makes this piece so special. The combination of yellow pages tied together with red thread in a sewn binding with an exposed spine stitch was matched on the cover by using red and holographic foil, one over another. The result is absolutely stunning:

I’m loving these “truth hurts” iPhone wallpapers. The designer, Nico Ordozgoiti, does a great job exposing the painful facts about owning an iPhone.

One of the hardest parts of blogging as a business is increasing pageviews and reducing bounce rate. If these terms are new to you, here’s a simple explanation of both.

Pageview – A page view is a request to load a single HTML file (‘page’) of an Internet site. One visitor can have multiple page views.

Bounce Rate – The bounce rate represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site.

(via Wikipedia)

Pageviews and bounce rates are important because they will increase or decrease the amount you can charge for advertising on a website, or indicate how much content a visitor is consuming. The longer they stay on the site, the more time they have to view an ad, or consume articles. The more pages they view, the longer they are exposed to your brand.

The above image represents a month of statistics for a small business blog we manage as compared from this month (in blue) to the previous month (in green). In the past 30 days, pageviews have increased 45%, pages per visit have increased by 30%, the bounce rate has decreased by 9% and the average time on site has increased by 112%.

These are significant changes. Astounding, really. For such a small site, and a small time period. So what changed?

The big answer: we stopped treated the home page as a destination, and started using it as direction. The tech answer: we installed a plugin called “Yet Another Related Posts” plugin and made it brand consistent. The easy answer: we put similar links (with thumbnail images) to other material on the homepage and on single articles pages.

Clearly, it worked.

If you’re in the Birmingham, Alabama or Hailey, Idaho area and need to increase your pageviews, bounce rate or other website design, please contact us. We’d love to help.

The day was filled with creative speakers (and some amazing yogurt from this place) sharing their experiences in making the world a better place through social innovation.

I soaked in the knowledge being shared and here’s my top 10 things learned that day:

1. “Consumers want a better world, not just a better widget.” – @simonmainwaring
2. Patagonia is an amazing company.
3. “Who we are is not our circumstances.” – @EstherHavens
4. “Make design a process.” (anyone who knows me knows that my heart squealed when I heard this) – @simplescott
5. Less is (always) more.
6. You can change the world with design.
7. “Follow your heart and then give it time to actually happen.” - @simplescott
8. It’s important to define what you (both personally and professionally) stand for.
9. Support the companies that support a better world.
10. When daffodils come up in early spring, it’s time to plant.

“I don’t grow the food, God grows the food. We make the dirt.” – Rashid Nuri

My name is Benjamin Laramie.

I studied Industrial Design at
Rhode Island School of Design.

I am the Industrial Designer at Chronicle Books
in San Francisco, California.

[ excerpt from his website ]

His work is incredible. Check out some of the projects on his site:

I love the variety of the projects he displays in his portfolio:

What an incredible feeling it must be to see a sketch turn into an actual physically created object:

Click here to visit Benjamin Laramie’s website

“A logo is really the first core message, the identity, that any brand provides to the world. And it has to be a logo that will work not just on a website homepage and on business cards but also as its Twitter or Facebook icon. So, you want it be distinctive and yet simple at the same time.”

- Raj Abhyanker, CEO of Trademarkia

This quote was found in Mashable’s post: The Fundamentals & Best Practices of Logo Design

My name is Bobby McKenna, and I’m a designer/illustrator/burrito eater.

I’ve lived in seven states and three countries. I once designed a logo for the star of the most watched video in the history of the Internet. I speak English and Dutch (and some German). I do my best work when COPS or Seinfeld is playing in the background. I have a pretty good head on my shoulders. And my favorite color is orange.

(excerpt from his website)

I love the clean style and colors that Bobby McKenna uses in his work:

It’s the perfect mix of digital art meets old-school-hand-drawn art:

To view his complete portfolio, visit Bobby McKenna’s site.

Customer loyalty is at the heart of every business, both large and small. One common industry statistic that is referenced time and again is that it is five times more profitable to spend marketing dollars to keep your best customers rather than acquiring new ones. Small businesses get this equation in spades.

A Harvard Business Review study demonstrated that recovering only five percent of abandoning customers could increase profitability by 30 to 85 percent.

Recently, Marchex asked several hundred small businesses in a customer survey what was most important, and “keeping existing customers” was on top (46%) followed by “getting new customers” (26%).

The importance of customer loyalty isn’t a new concept for small businesses, but understanding what loyalty means in this digital age is a new imperative.

Small businesses have to understand how quickly consumers are shifting their conversations and other social actions to the online world. The adoption of social sites such as Foursquare, Yelp, Citysearch, Twitter, Facebook and blogs is growing at a rapid rate.

Turn Customers Into Your Best Advertising

Soaring usage of social media is creating an interesting dynamic in the marketplace by creating a dramatic shift in power to the customer. No longer does a loyal customer simply represent a repeat purchase or occasional referral business. Customers now have the ability to broadcast sentiment about the businesses they visit and services they use to thousands of people instantly.

This means loyal customers are a small business’s de facto marketing department. Due to the emergence and adoption of social media, customers now have the ability to generate new business, craft a brand image, and inspire loyalty through tweeting, blogging, reviewing, following, and so forth. Given a small business’ limited time and resources, this can be a highly valuable asset if managed appropriately.

Maintaining good relationships with customers has reached a whole new level of importance in the digital age. A small business’ loyal customers will generate “online word of mouth” with positive reviews, mentions, and by broadcasting a visit on Foursquare.

With very little effort and access to the appropriate digital tools, loyal customers can be mobilized to ignite referrals, generate positive air cover, shift opinions, and help soften the impact of bad reviews.

So, what should a small business owner or operator do to manage the complexity of customer loyalty in an online social world? First, take a deep breath, relax, and then start participating.

Here are three suggestions to get the social ball rolling:

1. Listen To The Conversation
A small business can’t truly understand how to engage customers—especially their best customers—if they don’t know what their customers care about. Review sites, blogs and other social channels are a goldmine of valuable information. Customers now have the platform to tell a business exactly what to do to succeed, but first the business needs to hear and make sense out of all the chatter.

Effectively monitoring the chatter means scouring the online landscape for relevant dialogue and that can be time consuming. However, there are several online products like Marchex Reputation Management, which can aggregate customer conversations across the Internet and make it available all in one place with simple, yet invaluable insights and analysis.

2. Get Social
Once comfortable observing and understanding what customers are saying online, small businesses should dip their own toes in social media. Like it or not, small businesses need to be on the same social sites their customers use.

Social is not nearly as scary as one might think. In fact, after opening a Twitter account, Facebook page, Foursquare and Groupon memberships, small business owners may in fact discover that social is a lot of fun!

3. Engage Customers
Lastly, it is important to actively participate and communicate with customers (e.g., respond to a bad review, broadcast or thank a customer for a good one, ask for reviews and more). This is a great opportunity to engage the best customers who are active online by getting them to do more.

This could include things such as rewarding them for referrals or sending them bits of interesting information they can broadcast like new menu items, upcoming sales and holiday discounts.

However, communicating with customers can be challenging given the limited time and resources of a small business. Many will inevitably find that effectively managing social media and the dialogue with customers takes some time and a little trial and error. And, that’s okay!

There are affordable online products and services emerging, both self-serve or managed, that aggregate and simplify the engagement process for small businesses. These products are quickly becoming an essential addition to a small business’ marketing toolkit.

The bottom line: Like it or not, online conversations are happening and continue to increase in volume. The good news is that this trend presents small businesses with a fantastic opportunity to listen to, learn from, and engage with their customers on a scale never before possible. It’s a brand new way to drive customer loyalty.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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