How WordPress Can Help Your Small Business (Part I)

At D2L Studios, we understand small businesses because that’s what we are. In this post, we’re going to talk about ways you can save time and money while building up your business’ online presence by using WordPress.

Why Do I Need A Website?

In 2011, the majority of people are now going to Google (or another search engine) before opening up the ol’ phone book when they are in need of a service or product. In the day of smart phones and iPads, a strong web presence is becoming not only important but vital to a company’s survival.

If you do not have a website, you are missing out on the hundreds or thousands of potential customers that are choosing your competition instead of you simply because they can’t find you online. To put it bluntly, if you do not have an online presence (ie a website) in today’s market, your business is not sustainable.

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Ok I Get It But How Can I Save Some Money?

Ok so now that we know the importance of having a website, let’s move into how you can build one without breaking the bank. One way to accomplish this is by using a platform called WordPress.

In a nutshell, WordPress is a free, internet-based software program that anyone can use to build and maintain a website. It was originally intended as an easy way to set up a blog. But, thanks to the efforts of a large “open source” community of WordPress programmers working to extend and improve its capabilities, WordPress has become much more than just a tool for bloggers.

Click here for Part II of this article where we’ll show you how WordPress can help you save money by reducing the cost of building a website for your small business.